Résumé :
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Personalisation is one of the biggest buzzwords in public policy. Throughout an array of policy areas, such as social care, the NHS, education and welfare-to-work, political parties of left and right have strived to be the biggest advocates of personalised public services, in which users are given more control over the services they use. But where did this trend grow from? And how has it been framed and conceptualised in order to become the policy orthodoxy it is today? These are the questions posed by Catherine Needham. (RA)
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