Résumé :
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The demand for health information continues to increase, but the ability of health professionals to provide it clearly remains variable. The aim of this book is to summarize and synthesize research on the selection and presentation of data pertinent to public health, and to provide practical suggestions, based on this research summary and synthesis, on how scientists and other public health practitioners can better communicate data to the public, policy makers, and the press in typical real-world situations. Because communication is complex and no one approach works for all audiences, the authors emphasize how to communicate data "better", rather than attempting a cookbook approach. The book contains a wealth of case studies and other examples to illustrate major points, and actual situations whenever possible. Key principles and recommendations are summarized at the end of each chapter.
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