Titre :
|
Effects of Different Types of Antismoking Ads on Reducing Disparities in Smoking Cessation Among Socioeconomic Subgroups. (2009)
|
Auteurs :
|
Sarah-J DURKIN ;
BIENER (Lois) : USA. Center for Survey Research at the University of Massachusetts. Boston. ;
Melanie-A WAKEFIELD ;
Centre for Behavioural Research in Cancer. The Cancer Council Victoria. Melbourne. AUS
|
Type de document :
|
Article
|
Dans :
|
American journal of public health (vol. 99, n° 12, 2009)
|
Pagination :
|
2217-2223
|
Langues:
|
Anglais
|
Mots-clés :
|
Tabagisme
;
Tabac
;
Arrêt
;
Sevrage
;
Désaccoutumance
;
Facteur socioéconomique
;
Homme
|
Résumé :
|
[BDSP. Notice produite par INIST-CNRS msR0xq88. Diffusion soumise à autorisation]. Objectives. We assessed which types of mass media messages might reduce disparities in smoking prevalence among disadvantaged population subgroups. Methods. We followed 1491 adult smokers over 24 months and related quitting status at follow-up to exposure to antismoking ads in the 2 years prior to the baseline assessment. Results. On average, smokers were exposed to more than 200 antismoking ads during the 2-year period, as estimated by televised gross ratings points (GRPs). The odds of having quit at follow-up increased by 11% with each 10 additional potential ad exposures (per 1000 points, odds ratio [OR]=1.11 ; 95% confidence interval [CI]=1.00,1.23 ; P<. greater exposure to ads that contained highly emotional elements or personal stories drove this effect ci p which was among respondents with low and mid-socioeconomic status than high-socioeconomic groups. conclusions. emotionally evocative contain personalized about the effects of smoking quitting hold promise for efforts promote cessation reduce socioeconomic disparities in smoking.>
|