Titre : | Mass Media as an HIV-Prevention Strategy : Using Culturally Sensitive Messages to Reduce HIV-Associated Sexual Behavior of At-Risk African American Youth. (2009) |
Auteurs : | Daniel ROMER ; BROWN (Larry-K) : USA. Rhode Island Hospital. Brown University. Providence. RI. ; Michael-P CAREY ; Ralph DICLEMENTE ; Thierry FORTUNE ; Michael HENNESSY ; Ivan JUZANG ; Laura-F SALAZAR ; STANTON (Bonita-F) : USA. Department of Pediatrics. Children's Hospital of Michigan. Wayne State University. Detroit. MI. ; Sharon SZNITMAN ; VALOIS (Robert-F) : USA. Arnold School of Public Health. University of South Carolina. Columbia. ; Peter-A VANABLE ; Department of Psychology. Center for Health and Behavior. Syracuse University. Syracuse. NY. USA ; Mee Productions. Philadelphia. PA. USA |
Type de document : | Article |
Dans : | American journal of public health (vol. 99, n° 12, 2009) |
Pagination : | 2150-2159 |
Langues: | Anglais |
Mots-clés : | Sida ; Média ; Prévention santé ; Stratégie ; Complication ; Comportement sexuel ; Prise de risque ; Homme ; Adolescent ; Virose ; Infection ; Immunopathologie ; Message |
Résumé : | [BDSP. Notice produite par INIST-CNRS R0xpCnF9. Diffusion soumise à autorisation]. The evidence base and theoretical frameworks for mass media HIV-prevention campaigns in the United States are not well-developed. We describe an intervention approach using culturally sensitive mass media messages to enhance protective beliefs and behavior of African American adolescents at risk for HIV. This approach exploits the potential that mass media messages have, not only to reach a large segment of the adolescent population and thereby support normative change, but also to engage the most vulnerable segments of this audience to reduce HIV-associated risk behaviors. The results from an ongoing HIV-prevention trial implemented in 2 medium-sized cities in the United States illustrate the effectiveness of this intervention approach. |