Titre : | Social Marketing and Public Health : Theory and practice. |
Auteurs : | Jeff FRENCH ; Clive BLAIR-STEVENS ; et al. ; McVEY (Dominic) |
Type de document : | Ouvrage |
Editeur : | Oxford [GBR] : Oxford University Press, 10/2009 |
ISBN : | 978-0-19-955069-2 |
Description : | 351p. / fig., tabl. |
Langues: | Français |
Classement : | EB00/ (PROMOTION DE LA SANTE) |
Mots-clés : | Marketing social ; Marketing ; Santé publique [généralité] ; Histoire ; Concept ; Comportement ; Communication masse ; Comportement santé ; Information ; Education ; Politique ; Promotion santé ; Comportement social ; Efficacité ; Méthodologie ; Pratique professionnelle ; Ethique ; Développement ; Evaluation ; Partenariat ; Budget ; Etude critique ; Secteur marchand ; Compétence ; Pays voie développement ; Entretien |
Résumé : | Social marketing is the application of tools and principles for the design, implementation and evaluation of health and social behaviour change programmes.It focuses on target groups within the population, developing intervention strategies and programmes aimed at achieving specific behavioural goals relevant to the public good. Social marketing is increasingly recognized as valuable tool within public health, where it can improve health. It is particularly important for influencing lifestyle behaviours such as smoking, drug use, drinking, and over eating and is also increasingly being used to tackle health inequalities. |
Exemplaires (1)
Code-barres | Cote | Support | Localisation | Section | Disponibilité |
---|---|---|---|---|---|
057582 | EB00/0158 | Ouvrage | Rennes | Salle Belle-Île | Empruntable Disponible |