Titre :
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The Effects of Smoking-Related Television Advertising on Smoking and Intentions to Quit Among Adults in the United States : 1999-2007. (2012)
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Auteurs :
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Sherry Emery ;
Frank-J CHALOUPKA ;
Yoonsang KIM ;
Glen SZCZYPKA ;
WAKEFIELD (Melanie) : AUS. Centre for Behavioural Research in Cancer. Cancer Council Victoria. Melbourne. ;
. YOUNG KU CHOI ;
Institute for Health Research and Policy. University of Illinois at Chicago. USA
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 102, n° 4, 2012)
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Pagination :
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751-757
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Langues:
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Anglais
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Mots-clés :
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Tabagisme
;
Tabac
;
Télévision
;
Publicité
;
Adulte
;
Homme
;
Amérique
;
Amérique du Nord
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Résumé :
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[BDSP. Notice produite par INIST-CNRS r9DR0xAp. Diffusion soumise à autorisation]. Objectives. We investigated whether state-sponsored antitobacco advertisements are associated with reduced adult smoking, and interactions between smoking-related advertising types. Methods. We measured mean exposure to smoking-related advertisements with television ratings for the top-75 US media markets from 1999 to 2007. We combined these data with individual-level Current Population Surveys Tobacco Use Supplement data and state tobacco control policy data. Results. Higher exposure to state-sponsored, Legacy, and pharmaceutical advertisements was associated with less smoking ; higher exposure to tobacco industry advertisements was associated with more smoking. Higher exposure to state-and Legacy-sponsored advertisements was positively associated with intentions to quit and having made a past-year quit attempt ; higher exposure to ads for pharmaceutical cessation aids was negatively associated with having made a quit attempt. There was a significant negative interaction between stateand Legacy-sponsored advertisements. Conclusions. Exposure to state-sponsored advertisements was far below Centers for Disease Control and Prevention-recommended best practices. The significant negative relationships between antismoking advertising and adult smoking provide strong evidence that tobacco-control media campaigns help reduce adult smoking. The significant negative interaction between state-and Legacy-sponsored advertising suggests that the campaigns reinforce one another.
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