Titre : | Sixth futures forum on crisis communication. |
Auteurs : | Organisation Mondiale de la Santé (OMS). Bureau Régional de l'Europe (Copenhague, DNK) |
Type de document : | Ouvrage |
Editeur : | Copenhague [DNK] : OMS Bureau régional de l'Europe, 2004 |
ISBN : | 978-92-890-1067-2 |
Description : | 36p. / pdf |
Langues: | Français |
Mots-clés : | Europe ; Politique santé ; Communication ; Organisation soins ; Organisation urgence ; Protection sanitaire population ; Plan ORSEC ; Crise ; Gestion risque ; Décision ; Décideur politique ; Communication masse ; Relations publiques ; Campagne information |
Résumé : | When facing a crisis arising from an epidemic, accident, natural catastrophe or terrorist attack, public health decision-makers have to be prepared not only for what to do but also for what to say. Ensuring that their response is professionally coordinated across the sectors is the .first challenge. However, unless the public is clear about what to do and why, the management of such a crisis can create confusion, anxiety and a breakdown of trust. Communication will directly influence how events evolve. It may fan public fears or may encourage behaviour that contributes to control. This Futures Forum of High-level Decision-makers was based on the exchange of experience on communicating in crisis. The purpose of the Futures Forum was to learn from one another and to better understand the dynamics of communicating in a health crisis by hearing from colleagues who had faced public health crises. The Futures Forum also aimed at generating insight into some of the policy tools Member States are already using and can recommend for communicating in a crisis. |
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