Titre :
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Retail trade incentives : How tobacco industry practices compare with those of other industries. (1999)
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Auteurs :
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E.C. FEIGHERY ;
D.D. ACHABAL ;
K.M. RIBISL ;
T. TYEBJEE ;
Leavey School of Business. Santa Clara University. Santa Clara. CA. USA ;
Stanford Center for Research in Disease Prevention. Stanford University School of Medicine. Palo Alto. CA. USA
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 89, n° 10, 1999)
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Pagination :
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1564-1566
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Langues:
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Anglais
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Mots-clés :
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Industrie
;
Tabac
;
Commercialisation
;
Publicité
;
Etude comparée
;
Evaluation
;
Homme
;
Etats Unis
;
Amérique
;
Amérique du Nord
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Résumé :
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[BDSP. Notice produite par INIST uxyR0xL9. Diffusion soumise à autorisation]. Objectives. This study compared the incidence payments for premium shelf space and discounts on volume purchases paid to retailers by 5 types of companies. Methods. Merchants were interviewed at 108 randomly selected small retail outlets that sell tobacco in Santa Clara County, California. Results. Significantly more retailers reported receiving slotting/display allowances for tobacco (62.4%) than for any other product type. An averange store participating in a retailer incentive program received approximatively $3157 annually from all sampled product types, of which approximatively $2462 (78%) came from tobacco companies. Conclusions. Future research should assess the impact of tobacco industry incentive programs on the instore marketing and sales practices of retailers.
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