Résumé :
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[BDSP. Notice produite par INIST G8vC4R0x. Diffusion soumise à autorisation]. Objectives. That prospective study examined the effect of tobacco marketing on progression in established smoking Methods.. Massachussetts adolescents (n=319) who of baseline had smoked no more than 1 cigarette were reinterviewed by telephone in 1997. Analyses examined the effect of receptivity to tobacco marketing is baseline on progression to established smoking, controlling for significant covariates. Results. Adolescents who, at baseline, owned a tobacco promotrional item and named a brand whose advertisements attracted their attention were more than twice as likely to become established smokers (odds ratio=2.70) than adolescents who did neither. Conclusions. Participation in tobacco marking othen precedes, and is likely to facilitate, progression to established smoking. Hence restrictions on tobacco markening and promotion could reduce addiction to tobacco.
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