Titre : | ALCOHOL ADVERTISING BANS AND ALCOHOL ABUSE : AN INTERNATIONAL PERSPECTIVE (1991) |
Auteurs : | H. SAFFER |
Type de document : | Article |
Dans : | Journal of health economics (vol. 10, n° 1, 1991/05) |
Pagination : | 15 p. |
Langues: | Anglais |
Mots-clés : | OCDE ; Publicité ; Alcool ; Consommation ; Boisson alcoolisée ; Etude comparée |
Résumé : | This paper examines the effect of banning broadcast advertising of alcoholic beverages. The data used in this study are a pooled time series from 17 countries for the period 1970 to 1983. The empirical results show that countries with bans on spirits advertising have about 16% lower alcohol consumption than countries with no bans and that countries with bans on beer and wine advertising have about 11% lower alcohol consumption than countries with bans only on spirits advertising.(R.A.) |