Titre :
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Assessing the impact of antidrug advertising on adolescent drug consumption : Results from a behavioral economic model. (2002)
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Auteurs :
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Lauren-G BLOCK ;
Vicki-G MORWITZ ;
William-Pjr PUTSIS ;
Subrata-K SEN
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 92, n° 8, 2002)
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Pagination :
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1346-1351
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Langues:
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Anglais
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Mots-clés :
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Toxicomanie
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Prévention santé
;
Lutte contre toxicomanie
;
Programme santé
;
Evaluation
;
Adolescent
;
Toxicomane
;
Homme
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Résumé :
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[BDSP. Notice produite par INIST-CNRS kR0xaIc5. Diffusion soumise à autorisation]. Objectives. This study examined whether adolescents'recall of antidrug advertising is associated with a decreased probability of using illicit drugs and. given drug use, a reduced volume of use. Methods. A behavioral economic model of influences on drug consumption was developed with survey data from a nationally representative sample of adolescents to determine the incremental impact of antidrug advertising. Results. The findings provided evidence that recall of antidrug advertising was associated with a lower probability of marijuana and cocaine/crack use. Recall of such advertising was not associated with the decision of how much marijuana or cocaine/crack to use. Results suggest that individuals predisposed to try marijuana are also predisposed to try cocaine/crack. Conclusions The present results provide support for the effectiveness of antidrug advertising programs.
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