Titre :
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Focus : Taking on Tobacco. Television campaigns and adolescent marijuana use : Tests of sensation seeking targeting. (2001)
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Auteurs :
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Philip PALMGREEN ;
Lewis DONOHEW ;
Rick-H HOYLE ;
Elizabeth-Pugzles LORCH ;
David SATCHER ;
Michael-T STEPHENSON ;
Department of Communication. University of Kentucky. Lexington. GBR ;
Department of Psychology. University of Kentucky. USA
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 91, n° 2, 2001)
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Pagination :
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292-296
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Langues:
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Anglais
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Mots-clés :
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Programme santé
;
Télévision
;
Cannabis
;
Adolescent
;
Homme
;
Efficacité
;
Education santé
;
Evaluation
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Résumé :
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[BDSP. Notice produite par INIST boR0x3F8. Diffusion soumise à autorisation]. Objectives. This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. Methods. The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. Results. All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P<. as expected low-sensation seekers had low use levels and no campaign effects were evident. conclusions. televised campaigns with high reach frequency that public service announcements designed for targeted at high-sensation-seeking adolescents can significantly reduce substance in this high-risk population.>
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