Titre :
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Focus : Taking on Tobacco. Exposure of adolescent girls to cigar images in women's magazines, 1992-1998. (2001)
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Auteurs :
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Monica-N FEIT ;
David SATCHER
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 91, n° 2, 2001)
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Pagination :
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286-288
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Langues:
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Anglais
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Mots-clés :
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Adolescent
;
Homme
;
Femme
;
Etats Unis
;
Amérique
;
Presse
;
Cigare
;
Photographie
;
Publicité
;
Amérique du Nord
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Résumé :
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[BDSP. Notice produite par INIST R0x4IUex. Diffusion soumise à autorisation]. Objectives. This study assessed the exposure of adolescent girls to cigar images in women's magazines from 1992 to Methods. Data were obtained from the 5 women's magazines with the high-est readership of adolescent girls. Results. We found a significant upward trend in cigar images portrayed in women's magazines and a significant increase in the portrayal of women cigae smokers over the period observed. Cigar mages were less likely than cigarette images to promote tobacco of nontabaces products Among advertissements, heatly all those that featured cigars promoted nontobaceo products ; advertisements featuring cigareties overwhelmingly promoted tobaceo products. Conclusions. Between 1992 and 1998, adolescent readers of women's magazines were increasingly expered to images of cigars.
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