| Titre : | Health affairs, vol. 12, n° 2. - 1993 |
| Type de document : | Bulletin |
| Paru le : | 01/01/1993 |
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Marketing techniques and tools, imported from the private sector, are increasingly being advocated for their potential value in crafting and disseminating effective social change strategies. This paper describes the field of social marketing as [...]
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Data comparing health expenditures in twenty-four industrialized nations show that the United States continues to lead the world in health spending as a percentage of gross domestic product. In 1991 the United States spent $2,868 per person on h[...]
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