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Children's understanding of the selling versus persuasive intent of junk food advertising : Implications for regulation.

Owen-Bj CARTER ; Robert-J DONOVAN ; EWING (Michael-T) : AUS. Department of Marketing. Faculty of Business and Economics. Monash University. Melbourne. ; Lisa-J PATTERSON ; ROBERTS (Clare-M) : AUS. School of Psychology. Division of Health Sciences. Curtin University. Perth. ; Centre for Behavioural Research in Cancer Control. Division of Health Sciences. Curtin University. Perth WA. AUS |

Dans Social science and medicine (vol. 72, n° 6, 2011)

[BDSP. Notice produite par INIST-CNRS nnrJDR0x. Diffusion soumise à autorisation]. Evidence suggests that until 8 years of age most children are cognitively incapable of appreciating the commercial purpose of television advertising and are parti[...]

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