| Titre : | Smoking-Cessation Media Campaigns and Their Effectiveness Among Socioeconomically Advantaged and Disadvantaged Populations. (2008) |
| Auteurs : | NIEDERDEPPE (Jeff) : USA. Department of Population Health Sciences and Center for Tobacco Research and Intervention. School of Medicine and Public Health. University of Wisconsin. Madison. ; Timothy-B BAKER ; Michael-C FIORE ; Stevens-S Smith ; School of Medicine and Public Health. Center for Tobacco Research and Intervention. University of Wisconsin. Madison. USA |
| Type de document : | Article |
| Dans : | American journal of public health (vol. 98, n° 5, 2008) |
| Pagination : | 916-924 |
| Langues: | Anglais |
| Mots-clés : | Tabagisme ; Arrêt ; Tabac ; Sevrage ; Désaccoutumance ; Média ; Efficacité ; Pauvreté ; Homme |
| Résumé : | [BDSP. Notice produite par INIST-CNRS R0xD8qlA. Diffusion soumise à autorisation]. Objectives. We examined whether the impact of televised smoking cessation ads differed by a population's education and income. Methods. We used longitudinal data from the Wisconsin Behavioral Health Survey, a statewide sample of 452 adult smokers who were interviewed in 2003 to 2004 and followed up 1 year later. Logistic regression was used to assess whether baseline recall of secondhand smoke ads and "keep trying to quit" ads was associated with quit attempts and smoking abstinence at 1 year. Interaction terms were used to assess whether these associations differed by the smokers'education and income levels. Results. Overall, neither keep-trying-to-quit nor secondhand smoke ad recall was associated with quit attempts or smoking abstinence. Keep-trying-to-quit ads were significantly more effective in promoting quit attempts among higher-versus lower-educated populations. No differences were observed for secondhand smoke ads by the smokers'education or income levels. Conclusions. Some media campaign messages appear less effective in promoting quit attempts among less-educated populations compared with those who have more education. There is a need to develop media campaigns that are more effective with less-educated smokers. |
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