| Titre : | "The doctors'choice is America's choice" : The physician in US cigarette advertisement 1930-1953. (2006) |
| Auteurs : | GARDNER (Martha-N) : USA. Department of Arts and Sciences. Massachusetts College of Pharmacy and Health Sciences. Boston. MA. ; BRANDT (Allan-M) : USA. Department of Social Medicine. Harvard Medical School. And the History of Science Department. Harvard University. Cambridge. MA. |
| Type de document : | Article |
| Dans : | American journal of public health (vol. 96, n° 2, 2006) |
| Pagination : | 222-232 |
| Langues: | Anglais |
| Mots-clés : | Tabagisme ; Profession santé ; Médecin ; Amérique ; Etats Unis ; Cigarette ; Tabac ; Histoire ; Publicité ; Fumeur ; Amérique du Nord |
| Résumé : |
[BDSP. Notice produite par INIST-CNRS QGR0xPOp. Diffusion soumise à autorisation]. In the 1930s and 1940s, smoking became the norm for both men and women in the United States, and a majority of physicians smoked. At the same time, there was rising public anxiety about the health risks of cigarette smoking. One strategic response of tobacco companies was to devise advertising referring directly to physicians. As ad campaigns featuring physicians developed through the early 1950s, tobacco executives used the doctor image to assure the consumer that their respective brands were safe. These advertisements also suggested that the individual physicians |
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