Résumé :
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[BDSP. Notice produite par INIST-CNRS t989nR0x. Diffusion soumise à autorisation]. Objectives. We carried out an independent short-term impact evaluation of a social marketing campaign designed to reduce syphilis infections among men who have sex with men in south Florida in 2004. Methods. Venue-based surveys were conducted shortly after the campaign began and 6 months later to assess changes in exposure to campaign materials, awareness, knowledge about syphilis, perceptions of risk, sexual behavior, clinic visits, and testing and treatment for syphilis among participants. Results. Exposure to social marketing campaign materials increased from 18.0% at baseline to 36.5% at follow-up (P<. awareness of syphilis and perceptions risk increased among broward county residents but not miami-dade residents. risky sexual practices patterns recreational drug use did change. no significant increases in knowledge clinic visits or testing treatment for participants were detected over the study period. conclusions. none campaign objectives fully met. interventions insufficient to produce a impact men who have sex with south florida.>
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