Titre :
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Effects of the office of national drug control policy's marijuana initiative campaign on high-sensation - seeking adolescents. (2007)
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Auteurs :
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Philip PALMGREEN ;
Lewis DONOHEW ;
HOYLE (Rick-H) : USA. Department of Psychology. Duke University. Durham. NC. ;
LORCH (Elizabeth-P) : USA. Department of Psychology. University of Kentucky. Lexington. ;
STEPHENSON (Michael-T) : USA. Department of Communication. Texas A & M University. College Station. ;
Department of Communication and Elizabeth. University of Kentucky. Lexington. USA
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 97, n° 9, 2007)
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Pagination :
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1644-1649
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Langues:
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Anglais
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Mots-clés :
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Médicament
;
Surveillance
;
Contrôle
;
Politique santé
;
Drogue synthèse
;
Adolescent
;
Homme
;
Cannabis
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Résumé :
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[BDSP. Notice produite par INIST-CNRS z8tR0x2N. Diffusion soumise à autorisation]. Objectives. We evaluated the effects of the Marijuana Initiative portion of the Office of National Drug Control Policy's National Youth Anti-Drug Media Campaign on high-sensation-seeking and low-sensation-seeking adolescents. Methods. Personal interviews were conducted via laptop computers with independent monthly random samples of 100 youths from the same age cohort in each of 2 moderate-sized communities over 48 months (April 1999-March 2003) of the campaign, including the critical first 6 months of the 9-month initiative. The start of the initiative was treated as an "interruption" in time-series analyses of the combined community sample. Results. The Marijuana Initiative reversed upward developmental trends in 30-day marijuana use among high-sensation-seeking adolescents (P<. and significantly reduced positive marijuana attitudes beliefs in this at-risk population. use of control substances was not affected. as expected low-sensation-seeking adolescents had low marijuana-use levels the campaign no detectable effects on them. other analyses indicated that initiative dramatic depiction negative consequences principally responsible for its high-sensation-seeking youths. conclusions. substance prevention campaigns can be effective within an approach using negative-consequence messages targeted to high-sensation seekers.>
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