Titre :
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in PLAIN SIGHT : Marketing Prescription Drugs to Consumers in the Twentieth Century. (2010)
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Auteurs :
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GREENE (Jeremy-A) : USA. Department of the History of Science. Harvard University. And the Division of Pharmacoepidemiology and Pharmacoeconomics. Department of Medicine. Brigham and Women's Hospital and Harvard Medical School. Cambridge. MA. ;
HERZBERG (David) : USA. Department of History. University of Buffalo. Buffalo. NY.
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 100, n° 5, 2010)
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Pagination :
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793-803
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Langues:
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Anglais
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Mots-clés :
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Plaine
;
Commercialisation
;
Médicament
;
Consommateur
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Résumé :
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[BDSP. Notice produite par INIST-CNRS q9R0xpt8. Diffusion soumise à autorisation]. Although the public health impact of direct-to-consumer (DTC) pharmaceutical advertising remains a subject of great controversy, such promotion is typically understood as a recent phenomenon permitted onlybychanges in federal regulation of print and broadcast advertising over the past two decades. But today's omnipresent ads are only the most recent chapter in a longer history of DTC pharmaceutical promotion (including the ghostwriting of popular articles, organization of public-relations events, and implicit advertising of products to consumers) stretching back over the twentieth century. We use trade literature and archival materials to examine the continuity of efforts to promote prescription drugs to consumers and to better grapple with the public health significance of contemporary pharmaceutical marketing practices.
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