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The availability of community ties predicts likelihood of peer referral for mammography : Geographic constraints on viral marketing.

Brian-G SOUTHWELL ; Tiffany-R ALLISON ; Laura-M FRIEDENBERG ; Christina-L NELSON ; Alexander-J ROTHMAN ; Jonathan-S SLATER |

Dans Social science and medicine (vol. 71, n° 9, 2010)

[BDSP. Notice produite par INIST-CNRS CA9BGR0x. Diffusion soumise à autorisation]. Engaging social networks to encourage preventive health behavior offers a supplement to conventional mass media campaigns and yet we do not fully understand the c[...]

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