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A health equity critique of social marketing : Where interventions have impact but insufficient reach.

LANGFORD (Rebecca) : GBR. Department of Anthropology. Durham University. Dawson Building. Durham. ; PANTER-BRICK (Catherine) : USA. Department of Anthropology & Jackson Institute. Yale University. New Haven. CT. |

Dans Social science and medicine (vol. 83, 2013)

[BDSP. Notice produite par INIST-CNRS R0x87prD. Diffusion soumise à autorisation]. Health interventions increasingly rely on formative qualitative research and social marketing techniques to effect behavioural change. Few studies, however, incor[...]

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