| Titre : | The Effects of Smoking-Related Television Advertising on Smoking and Intentions to Quit Among Adults in the United States : 1999-2007. (2012) |
| Auteurs : | Sherry Emery ; Frank-J CHALOUPKA ; Yoonsang KIM ; Glen SZCZYPKA ; WAKEFIELD (Melanie) : AUS. Centre for Behavioural Research in Cancer. Cancer Council Victoria. Melbourne. ; . YOUNG KU CHOI ; Institute for Health Research and Policy. University of Illinois at Chicago. USA |
| Type de document : | Article |
| Dans : | American journal of public health (vol. 102, n° 4, 2012) |
| Pagination : | 751-757 |
| Langues: | Anglais |
| Mots-clés : | Tabagisme ; Tabac ; Télévision ; Publicité ; Adulte ; Homme ; Amérique ; Amérique du Nord |
| Résumé : | [BDSP. Notice produite par INIST-CNRS r9DR0xAp. Diffusion soumise à autorisation]. Objectives. We investigated whether state-sponsored antitobacco advertisements are associated with reduced adult smoking, and interactions between smoking-related advertising types. Methods. We measured mean exposure to smoking-related advertisements with television ratings for the top-75 US media markets from 1999 to 2007. We combined these data with individual-level Current Population Surveys Tobacco Use Supplement data and state tobacco control policy data. Results. Higher exposure to state-sponsored, Legacy, and pharmaceutical advertisements was associated with less smoking ; higher exposure to tobacco industry advertisements was associated with more smoking. Higher exposure to state-and Legacy-sponsored advertisements was positively associated with intentions to quit and having made a past-year quit attempt ; higher exposure to ads for pharmaceutical cessation aids was negatively associated with having made a quit attempt. There was a significant negative interaction between stateand Legacy-sponsored advertisements. Conclusions. Exposure to state-sponsored advertisements was far below Centers for Disease Control and Prevention-recommended best practices. The significant negative relationships between antismoking advertising and adult smoking provide strong evidence that tobacco-control media campaigns help reduce adult smoking. The significant negative interaction between state-and Legacy-sponsored advertising suggests that the campaigns reinforce one another. |
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