Titre :
|
Joe Camel in a Bottle : Diageo, the Smirnoff Brand, and the Transformation of the Youth Alcohol Market : consequences of industry relationships for public health and medicine. (2012)
|
Auteurs :
|
MOSHER (James-F) : USA. James F Mosher is with Alcohol Policy Consultations. Felton. CA.
|
Type de document :
|
Article
|
Dans :
|
American journal of public health (vol. 102, n° 1, Janvier 2012)
|
Pagination :
|
56-63
|
Langues:
|
Anglais
|
Mots-clés :
|
Animal
;
Adolescent
;
Alcool
;
Marché
;
Homme
|
Résumé :
|
[BDSP. Notice produite par INIST-CNRS rmFD9R0x. Diffusion soumise à autorisation]. I have documented the shift in youth alcoholic beverage preference from beer to distilled spirits between 2001 and 2009. I have assessed the role of distilled spirits industry marketing strategies to promote this shift using the Smirnoff brand marketing campaign as a case example. I conclude with a discussion of the similarities in corporate tactics across consumer products with adverse public health impacts, the importance of studying corporate marketing and public relations practices, and the implications of those practices for public health.
|