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Living in the "land of no" ? Consumer perceptions of healthy lifestyle portrayals in direct-to-consumer advertisements of prescription drugs.

FROSCH (Dominick-L) : USA. Department of Medicine. University of California. Los Angeles. ; Suepattra-G MAY ; José-A Pagan ; Caroline TIETBOHL ; Department of Health Services Research. Palo Alto Medical Foundation Research Institute. Palo Alto. CA. USA |

Dans Social science and medicine (vol. 73, n° 7, 2011)

[BDSP. Notice produite par INIST-CNRS R0xEo9tm. Diffusion soumise à autorisation]. Direct-to-consumer advertising (DTCA) of prescription drugs is the most common form of health communication Americans are exposed to. The effects of DTCA on presc[...]

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