Tobacco industry direct mail marketing and partici... Catalogue en ligne

Titre :	Tobacco industry direct mail marketing and participation by New Jersey adults. (2004)
Auteurs :	Mjane LEWIS ; Cristine-D DELNEVO ; John SLADE ; University of Medicine and Dentistry of New Jersey-School of Public Health. Division of Health Education and Behavioral Science. Piscataway. NJ. USA
Type de document :	Article
Dans :	American journal of public health (vol. 94, n° 2, 2004)
Pagination :	257-259
Langues:	Anglais
Mots-clés :	Industrie tabac ; Commercialisation ; Participation ; Etats Unis ; Amérique ; Adulte ; Homme ; Tabagisme ; Prévention santé ; Amérique du Nord
Résumé :	[BDSP. Notice produite par INIST-CNRS 78R0x03J. Diffusion soumise à autorisation]. We examined adult participation in tobacco industry direct marketing : receipt of direct mail and use of coupons and brand reward programs. Participation was highest for direct mail : participation in all 3 forms differed by gender, age, and race/ethnicity ; current smokers, Whites, and persons aged 25 to 64 years reported greater participation. Although tobacco industry direct marketing may influence smoking initiation, its potential to increase consumption and impede cessation is unquestionable.

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