Young adults : Vulnerable new targets of tobacco m... Catalogue en ligne

Titre :	Young adults : Vulnerable new targets of tobacco marketing. (2004)
Auteurs :	Lois BIENER ; Alison-B ALBERS ; University of Massachusetts. Center for Survey Research. Boston. MA. USA
Type de document :	Article
Dans :	American journal of public health (vol. 94, n° 2, 2004)
Pagination :	326-330
Langues:	Anglais
Mots-clés :	Jeune adulte ; Homme ; Tabac ; Commercialisation ; Publicité ; Média
Résumé :	[BDSP. Notice produite par INIST-CNRS qR0x0DY3. Diffusion soumise à autorisation]. Objective : We examined young adult smoking patterns and receptivity cigarette advertising to assess vulnerability to tobacco marketing strategies. Methods : We obtained data from a telephone survey of 12072 Massachusetts adults. Results : Smokers aged 18 to 30 years were more likely than older adults to smoke only occasionally and to consume fewer than 10 cigarettes per day. They also were more receptive to cigarette marketing and were more likely to be frequent patrons of bars and clubs. Conclusions : Many young adult smokers are in the initiation phase of smoking and are likely to undergo a transition to either nonsmoking or heavier smoking. If unimpeded by regulation, tobacco promotion in bars and clubs is likely to lead to in adult smoking prevalence.

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