| Titre : | Undoing an epidemiological paradox : The tobacco industry's targeting of US immigrants. (2004) |
| Auteurs : | Dolores ACEVEDO-GARCIA ; Elizabeth BARBEAU ; Jennifer-Anne BISHOP ; Karen-M EMMONS ; PAN (Jocelyn) : USA. Community Health Program. Tufts University. Medford. MA. ; Dana-Farber Cancer Institute. Center for Community-Based Research. Boston. USA |
| Type de document : | Article |
| Dans : | American journal of public health (vol. 94, n° 12, 2004) |
| Pagination : | 2188-2193 |
| Langues: | Anglais |
| Mots-clés : | Epidémiologie ; Industrie tabac ; Migrant ; Etats Unis ; Amérique ; Homme ; Stratégie ; Amérique du Nord |
| Résumé : | [BDSP. Notice produite par INIST-CNRS b1GR0xcs. Diffusion soumise à autorisation]. Objectives We sought to ascertain whether the tobacco industry has conceptualized the US immigrant population as a separate market. Methods. We conducted a content analysis of major tobacco industry documents Results. The tobacco industry has engaged in 3 distinct marketing strategies aimed at US immigrants : geographically based marketing directed toward immigrant communities, segmentation based on immigrants'assimilation status and coordinated marketing focusing on US immigrant groups and then countries of origin Conclusion : Public health researchers should investigate further the tobacco industry's characterization of the assimilated and non-assimilated immigrant markets, and its specific strategies for targeting these groups, in order to develop informed national and international tobacco control counter marketing strategies designed to protect immigrant populations and their countries of origin. |
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