| Titre : | Behavioral science in HIV prevention. The use of theory based semistructured elicitation questionnaires : Formative research for CDC's prevention marketing initiative. (1996) |
| Auteurs : | S.E. MIDDLESTADT ; K. BHATTACHARYYA ; James-W CURRAN ; M. FISHBEIN ; J. ROSENBAUM ; David SATCHER ; M. Shepherd ; Academy for Educational Development. Washington DC. USA ; Aids Communication Support Project. INC |
| Type de document : | Article |
| Dans : | Public health reports (vol. 111, 1996) |
| Pagination : | 18-27 |
| Langues: | Anglais |
| Mots-clés : | Virose ; Infection ; Prévention santé ; Jeune adulte ; Homme ; Théorie ; Préservatif ; Méthodologie ; Maladie autoimmune ; Sida |
| Résumé : | [BDSP. Notice produite par INIST R0xlTqD5. Diffusion soumise à autorisation]. THROUGH ONE OF ITS MANY HIV prevention programs, the Prevention Marketing Initiative, the Centers for Disease Control and Prevention promotes a multifaceted strategy for preventing the sexual transmission of HIV/AIDS among people less than 25 years of age. The Prevention Marketing Initiative is an application of marketing and consumer-oriented technologies that rely heavily on behavioral research and behavior change theories to bring the behavioral and social sciences to bear on practical program planning decisions. One objective of the Prevention Marketing Initiative is to encourage consistent and correct condom use among sexually active young adults. Qualitative formative research is being conducted in several segments of the population of heterosexually active, unmarried young adults between 18 and 25 using a semistructured elicitation procedure to identify and understand underlying behavioral determinants of consistent condom use. The purpose of this paper is to illustrate the use of this type of qualitative research methodology in designing effective theory-based behavior change interventions. Issues of research design and data collection and analysis are discussed. To illustrate the methodology, results of content analyses of selected responses to open-ended questions on consistent condom use are presented by gender (male, female), ethnic group (white, African American), and consistency of condom use (always, sometimes). (...) |
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