Titre :
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Focus : Taking on Tobacco. The cigar revival and the popular press : A content analysis, 1987-1997. (2001)
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Auteurs :
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Lynn WENGER ;
Lisa BERO ;
Ruth Malone ;
David SATCHER ;
Institute for Health Policy Studies. School of Medicine. University of California. San Francisco. USA
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Type de document :
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Article
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Dans :
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American journal of public health (vol. 91, n° 2, 2001)
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Pagination :
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288-291
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Langues:
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Anglais
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Mots-clés :
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Cigare
;
Utilisation
;
Consommation
;
Presse
;
Média
;
Homme
;
Etats Unis
;
Amérique
;
Amérique du Nord
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Résumé :
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[BDSP. Notice produite par INIST 3YR0x249. Diffusion soumise à autorisation]. Objectives. The purpose of this study was to examine print media coverage of cigars during the period 1987 to 1997. Methods. A content analysis of 790 agar-tocased newspaper and magazine articles was conducted. Results. Cigar-focused articles increased substantially over the study period, paralleling increased cigar conumption. Articles focused on cigar business (39%) and events (19%). Only 4% of articles focused on health effects. Sixty two percent portrayed cigars favarably. The tobacco industry was mentioned in 54% of articles and portrayed positively in 78%, Forty-two percent of the individuals quated or described in articles were affilinted with the tobacco industry, only 5% were govenment public health figures. Conclusions. Print coverage of cigars failed to communicate health risk messages and condributed to positive images of cigars.
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