Assessing the impact of antidrug advertising on ad... Catalogue en ligne

Titre :	Assessing the impact of antidrug advertising on adolescent drug consumption : Results from a behavioral economic model. (2002)
Auteurs :	Lauren-G BLOCK ; Vicki-G MORWITZ ; William-Pjr PUTSIS ; Subrata-K SEN
Type de document :	Article
Dans :	American journal of public health (vol. 92, n° 8, 2002)
Pagination :	1346-1351
Langues:	Anglais
Mots-clés :	Toxicomanie ; Prévention santé ; Lutte contre toxicomanie ; Programme santé ; Evaluation ; Adolescent ; Toxicomane ; Homme
Résumé :	[BDSP. Notice produite par INIST-CNRS kR0xaIc5. Diffusion soumise à autorisation]. Objectives. This study examined whether adolescents'recall of antidrug advertising is associated with a decreased probability of using illicit drugs and. given drug use, a reduced volume of use. Methods. A behavioral economic model of influences on drug consumption was developed with survey data from a nationally representative sample of adolescents to determine the incremental impact of antidrug advertising. Results. The findings provided evidence that recall of antidrug advertising was associated with a lower probability of marijuana and cocaine/crack use. Recall of such advertising was not associated with the decision of how much marijuana or cocaine/crack to use. Results suggest that individuals predisposed to try marijuana are also predisposed to try cocaine/crack. Conclusions The present results provide support for the effectiveness of antidrug advertising programs.

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