| Titre : | Focus : Taking on Tobacco. Television campaigns and adolescent marijuana use : Tests of sensation seeking targeting. (2001) |
| Auteurs : | Philip PALMGREEN ; Lewis DONOHEW ; Rick-H HOYLE ; Elizabeth-Pugzles LORCH ; David SATCHER ; Michael-T STEPHENSON ; Department of Communication. University of Kentucky. Lexington. GBR ; Department of Psychology. University of Kentucky. USA |
| Type de document : | Article |
| Dans : | American journal of public health (vol. 91, n° 2, 2001) |
| Pagination : | 292-296 |
| Langues: | Anglais |
| Mots-clés : | Programme santé ; Télévision ; Cannabis ; Adolescent ; Homme ; Efficacité ; Education santé ; Evaluation |
| Résumé : | [BDSP. Notice produite par INIST boR0x3F8. Diffusion soumise à autorisation]. Objectives. This study evaluated the effectiveness of targeted televised public service announcement campaigns in reducing marijuana use among high-sensation-seeking adolescents. Methods. The study used a controlled interrupted time-series design in 2 matched communities. Two televised antimarijuana campaigns were conducted in 1 county and 1 campaign in the comparison community. Personal interviews were conducted with 100 randomly selected teenagers monthly in each county for 32 months. Results. All 3 campaigns reversed upward developmental trends in 30-day marijuana use among high-sensation seekers (P<. 002). As expected, low-sensation seekers had low use levels, and no campaign effects were evident. Conclusions. Televised campaigns with high reach and frequency that use public service announcements designed for and targeted at high-sensation-seeking adolescents can significantly reduce substance use in this high-risk population. |
Service Documentation EHESP
Me connecter
PORTAIL DOCUMENTAIRE
École des hautes études en santé publique
Catalogue
Multi-bases
Accueil
Sélection de la langue
Adresse
Service Documentation EHESPBibliothèque Rennes Avenue du Professeur Léon Bernard – CS 74312 – 35043 Rennes Cedex Bibliothèque MSSH Paris 20 avenue George Sand - 93210 La Plaine Saint-Denis
France
Bibliothèque Rennes : 02 99 02 29 50 Bibliothèque MSSH Paris : 02 99 02 24 50
contact